At better. Promos, we take pride in partnering with businesses that share our passion for sustainability, quality, and community impact. Luke’s Lobster, a fellow Certified B Corporation and a leader in sustainable seafood, shares those same values. Based in Portland, Maine, Luke’s Lobster is on a mission to serve seafood that’s traceable, sustainable, and delicious—all while supporting local fishermen and coastal communities. This partnership has been a perfect alignment of values and purpose, and we’re excited to share the story of what we’ve accomplished together.
A Shared Commitment to Sustainability
When Luke’s Lobster approached us, their commitment to sustainability was immediately evident. As a Certified B Corporation ourselves, we were thrilled to work with another business that prioritizes environmental and social responsibility. Luke’s Lobster operates with transparency, ensuring every product they serve can be traced back to its source. They’ve set the bar high for sustainable practices in their industry, and we were eager to help extend that ethos to their branded merchandise.
Our collaboration began with a shared goal: to create promotional products that reflected Luke’s Lobster’s values while also serving practical purposes for their team and customers. From apparel for team uniforms to retail-ready branded items, we worked closely to design products that are sustainable, functional, and reflective of Luke’s brand identity.
Uniforms that Make a Statement
One of our first projects was outfitting Luke’s Lobster’s team members with high-quality, eco-friendly uniforms. We sourced apparel that was not only comfortable and durable but also aligned with our mutual commitment to sustainability. By choosing materials made from recycled fibers and working with ethical manufacturers, we ensured that every uniform piece was a testament to our shared values.
The response from Luke’s team was overwhelmingly positive. The uniforms provided their staff with a polished, professional look while reinforcing their brand’s commitment to sustainability. It was a win-win for functionality and messaging.
Retail-Ready Branded Products
Building on the success of the uniforms, we collaborated on a range of retail-ready branded items. These products needed to resonate with Luke’s customers, many of whom are as passionate about sustainability as the company itself.
We developed items like:
Reusable Tote Bags: Perfect for customers picking up seafood or visiting a farmers market, these totes were made from recycled materials and featured Luke’s iconic branding.
Eco-Friendly Drinkware: With Luke’s Lobster’s coastal roots in mind, we created reusable drinkware options ideal for outings by the sea.
Each product was carefully curated to reflect Luke’s brand story while minimizing environmental impact.
Supporting Community and Coastal Initiatives
What sets Luke’s Lobster apart is their unwavering dedication to supporting coastal communities. They source directly from fishermen they know and trust, ensuring fair practices and fostering economic growth in these regions. This mission aligns seamlessly with better. Promos’s approach to working with partners who prioritize people and the planet.
In addition to creating branded products, our partnership with Luke’s Lobster allowed us to support their broader initiatives. By choosing sustainable materials and ethical manufacturing processes, we contributed to their efforts to reduce their environmental footprint and inspire other businesses to follow suit.
Looking Ahead
Our collaboration with Luke’s Lobster has been a testament to what can be achieved when businesses come together with shared values. As we continue to partner with them, we’re excited to explore new ways to enhance their promotional products and amplify their mission.
For businesses like Luke’s Lobster, branded merchandise isn’t just about marketing—it’s an opportunity to tell a story, inspire action, and make a positive impact. Whether it’s uniforms that empower a team or products that delight customers, every item we create reflects the heart of their brand.
Partner with Us
At better. Promos, we specialize in creating meaningful, sustainable promotional products that elevate your brand and reflect your values. If you’re inspired by our work with Luke’s Lobster and want to explore how we can help your business, let’s start a conversation. Together, we can make your promotional products better—for people, the planet, and your brand.
Stay tuned for more stories of impactful partnerships like this one, and remember: Better isn’t just a name—it’s a way of doing business.
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